pauls - plus protein
Strong start, smooth finish.
We created this short and satisfying fully CG animation to help launch Pauls’ Plus Protein yoghurt range—a high-protein snack packed with fruity goodness. From creamy swirls to juicy ingredients, every frame was crafted to feel just as delicious as the product itself.
It’s protein, but make it pretty.
The Process
Concepting, boards and animatic
Animation asset and product build
Animation
Lighting
Compositing
Motion graphics
The team
Client: Lactalis
Animation by SQUEAK
Animation Director: Ian Anderson
Team: Ahmed Nashabe, Leyton Brown, Phil Jackson, Rob Conn, Bruno Ribeiro Profeta
VFX Producer: Jessica Weatherston
VFX Coordinator: Rylee Bannan
Post by Cutting Edge
Sound Design: Mike Lange
Senior Post Producer: Samara Keune
