oz lotto - toolkit assets

Oz just keeps on giving.

Since his debut in the 2020 OzLotto brand campaign, we’ve been busy building a library of animated and static assets that bring Oz’s weird and wonderful personality to life. These pieces are designed to be endlessly adaptable—ready to pop into whatever format the campaign calls for, from towering jackpot screens to cheeky social tiles.

Every deliverable is crafted with precision (and a wink), making sure it fits changing jackpot numbers, tight framing, and every quirky corner of the OzLotto world.

This is a collection of some of our favourite Oz moments to date.

The Process 

1. Preprod - storyboards and animatics

2. Animation

3. Simulation if required

4. Lighting and rendering

5. Compositing

6. Motion graphics if required

7. Deliverables

The team

Client: The Lott Corporation

Agency: VMLY&R
Creative Director: Mikey Tucker
Associate Creative Director: Lisa O’Neill
Executive Creative Director: Ben Davis
Head of Production: Mignon Van Weeren
Producer: Kathryn Scott
Account Director: Brooke Howatson

VFX by SQUEAK
Creative Director/VFX Supervisor: Zenon Kohler
Animation Director: Ian Anderson
Animation: Ahmed Nashabe
Lighting/FX: Phil Jackson, Cam Wright
Compositor: Bruno Ribeiro Profeta, Benjamin Ying
3D Artist: Rob Conn, Leyton Brown
Motion Graphics: Bruno Ribeiro Profeta
VFX Producer: Sarah Taylor
VFX Coordinator: Rylee Bannan