We were thrilled to work with Amplify on this recent campaign, which was designed and shot specifically for a new OOH site on Lonsdale Street, Melbourne. This punchy visual experience shows off the perfect blend of Nike's innovative style and the Matildas' incredible talent ahead of the Paris Olympics.
Showcasing the personalities of four key Matildas players, the immersive 3D display was designed to bring the energy and passion of the Matildas right to the viewer using choreographed moves to enhance the 3D optical illusion. Nike’s signature bold graphics complete the eye-catching promo.
We provided all technical planning for the live-action shoot, including VR insitu testing for concept approval, as well as design, editing and compositing.
This project was featured on Mumbrella! Check out the article here
The Process
Preprod: concepting, shoot planning, screen testing, storyboards and animatic
Live-action shoot
Talent grade and keying/roto
3D border design, lighting and rendering
Compositing in Nuke and After Effects
Motion graphics
The team
Client: Nike
Agency: Amplify
VFX by SQUEAK
Creative Director/VFX Supervisor: Zenon Kohler
Team: Rob Conn, Phil Jackson, Caitlin Wright, Leyton Brown and Bruno Ribeiro Profeta
VFX Producer: Jessica Vines
VFX Coordinator: Rylee Bannan
