Twelve Days of Squeakmas – Character Design Series

What’s better than one character? Twelve of them—gift-wrapped and ready to sleigh. For the Twelve Days of Squeakmas, our collectible line of Squeak Toys got the full razzle dazzle, complete with custom packaging, tags, and just the right amount of sparkle. Each day in the countdown to Christmas unboxed a new team member in all their festive glory. We went all-in on the design details—from art direction to custom wrapping paper—and honestly, we’re still a little obsessed.