australian turf club - spring carnival
Studio Squeak joined forces with Hype Republic and Australian Turf Club again to bring springtime sparkle to their racing carnival campaign.
Bursting with bold florals, race-day glamour, and a wink of whimsy, this 2D animation wrapped illustration, motion graphics, and seasonal branding into one vibrant visual ride. Created for broadcast, social, and digital screens, the piece blends handcrafted design with high-energy transitions—because when the brief says “fresh, fabulous, and fast-paced,” we don’t horse around.
This Spring campaign focused on subtly promoting the new Peacock Lounge at the Winx Stand, and refreshing the edit with an injection of some new shots and floral flourishes to some of the existing shots.
The Process
Boarding and shot selection
Asset creation and 2D illustration
Animation and motion design
Lighting and compositing
Shot and Asset deliverables
The team
Australian Turf Club
Yael Bradbury – General Manager Marketing
Nathan Gray – Content Production Manager
Matt Jenkins – Senior Digital Manager
Emma Reynolds – Senior Brand and Marketing Manager
Peter Hoskins – Digital Producer
Post Production by Hype Republic
Executive Producers – Allan Hardy, Macario De Souza
Creative Director – Allan Hardy
Post-Production Producer – Camille Cannings
Editor – Jarred Lammiman
Colour – Joe Lancaster
Music Composition – Oliver Kennan Lyu
Sound – Underscore Audio
Animation by Studio Squeak
Animation Director – Ian Anderson
Animation Team – Ahmed Nashabe, Rob Conn, Caitlin Wright, Leyton Brown, Bruno Ribeiro Profeta
Animation Producer – Sarah Taylor
Animation Coordinator – Rylee Bannan
