indooroopilly shopping centre - gifting
To celebrate the season of shiny things and strategic sparkle, we teamed up with Creative Director Sal Borzillo to bring some gloriously wrapped 3D objects to life for Indooroopilly Shopping Centre’s festive campaign.
These presents weren’t just pretty—they were precision-crafted in 3D so we could control every fold, seam, and glinting bow. We wrapped, posed, and lit them like the divas they are, using soft cyc-style backgrounds to bounce just the right amount of colour and sheen onto each glossy bauble and ribbon. The result? A suite of print and digital assets that oozed holiday magic and made the humble gift look like a star.
The Process
Object selection
3D object modelling
Wrapping paper placement and fold modelling over top of object
Environment design and lighting
Rendering and compositing
Creation of layered PSD files for deliverable creation
The team
Client: Indooroopilly Shopping Centre
Agency: Rumble
Creative Director: Sal Borzillo
Producer: Mel Ashman
Design by SQUEAK
VFX Supervisor: Ian Anderson
Art Director: Brad Coomber
Senior Producer: Samara Keune
Design Producer: Sarah Taylor
Design Coordinator: Rylee Bannan
