brighter super - i can see clearly now
Brighter Super campaign launch
Brighter Super has launched a new advertising campaign inspired by its commitment to helping members retire with confidence.
Set to I Can See Clearly Now, the campaign features relaxed members drifting in red hammocks across iconic Queensland landscapes, supported by Brighter Super’s new signature red balloons. It also stars Brighter Super specialist Peter Hoban, known personally to many members, bringing to life the optimism and ease that comes from knowing your super is in good hands.
The campaign runs across TV, radio, outdoor, YouTube and social media, while maintaining responsible marketing spend well below many larger funds. As the fund grows, the focus remains on low fees, expanded investment opportunities and personal service.
Created with Brisbane agency ‘BCM’ and production house ‘Squeak’, the campaign reflects what Brighter Super stands for: being right by your side.
The Process
Concepting and design
Studio and location shoot
Look development
Animation
Lighting and rendering
Compositing and motion design
The team
Client: BCM
Animation by Studio Squeak
Director/VFX Supervisor - Zenon Kohler & Ian Anderson
Design and Animation Producer - Jessica Weatherston
