netflix - the electric state dooh
To celebrate the launch of The Electric State, we teamed up with Netflix and our friends at Amplify to create a 3D anamorphic billboard. Crafted entirely in CG, the piece was built for impact at scale—turning heads in Melbourne’s Bourke Street Mall and drawing viewers straight into The Electric State’s nostalgic universe.
The main robot character, Cosmo, leans out of the billboard and waves at passers-by, providing a simple yet cheeky bit of personality to entice viewers to watch the film and learn more about the character.
Watch The Electric State now on Netflix.
The Process
Concepting and design
Animation
Look development, ensuring the look matched the final show assets
Lighting and rendering
Compositing and motion design
The team
Client: Amplify and Netflix
Animation by Studio Squeak
Creative Director/VFX Supervisor - Zenon Kohler
Animation Director – Ian Anderson
3D Team - Phil Jackson, Leyton Brown and Ahmed Nashabe
Compositing/Motion Design - Bruno Ribeiro Profeta
Design and Animation Producer - Jessica Weatherston
